Universal Tennis (better known as UTR) is a common rating system that places elite players like (investor) Novak Djokovic on the same scale as more casual players. In rebranding and overhauling their product, UTR sought to mature beyond simply rating players. For UTR, this next step meant becoming a social platform where players would meet, schedule matchplay, and then record it.
Having worked on their web app and newsletter systems the year before, I was brought onto the project to help redo their mobile experience.
universaltennis.com
